Mission Statement

The Latino Freeze Movement is a non-partisan grassroots effort dedicated to demanding respect for Latino, Indigenous, and Immigrant communities of the United States— by advocating that everyday purchases be made with American businesses that support the Latino community. United States Latinos make up 20% of the population and contribute a $3.7 trillion Gross Domestic Product (GDP)—the fifth largest in the world. This movement was sparked in response to the rollback on Diversity, Equity, and Inclusion in healthcare and other professional fields, as well as the growing fear and marginalization of our immigrant communities. The Latino Freeze Movement strategically holds our collective economic presence and supports businesses that uplift nuestra familia (our family).